Privacy Policy

Effective Date: January 1st, 2025

At Dental Marketing Experts, your privacy is important to us. This Privacy Policy outlines how we collect, use, and safeguard your personal information in accordance with applicable laws, including Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and CASL (Canada’s Anti-Spam Legislation).

1. Information We Collect

We may collect the following types of information:

  • Name, email address, phone number, and business/practice details submitted via our contact forms

  • IP address, browser type, device information, operating system, and referring URLs

  • Pages visited, time spent on site, and clickstream data (via Google Analytics)

  • Interaction data collected through tracking pixels (Meta Pixel, Google Ads, Display Banner Ads)

2. How We Use This Information

We use this information to:

  • Respond to your inquiries or consultation requests

  • Analyze and improve website functionality and user experience

  • Conduct advertising and retargeting campaigns

  • Comply with legal obligations and protect against fraud

3. Third-Party Service Providers

We may share data with trusted third-party service providers (e.g., Google, Meta, CRM platforms) solely to perform tasks on our behalf. These providers are contractually obligated not to use or disclose the data for any other purpose.

4. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

5. Your Rights

You may access, update, correct, or request deletion of your personal information at any time by contacting us at info@dentalmarketingexperts.ca. You may also opt out of marketing emails using the unsubscribe link provided in each message.

6. Data Security

We employ industry-standard technical and organizational measures to safeguard your personal data, including:

  • SSL encryption

  • Limited access controls

  • Security audits

  • Staff training in data protection practices

7. Policy Updates

We reserve the right to update this Privacy Policy at any time. Any changes will be posted to this page with an updated effective date.

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