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Mayfield Dental Social Media Marketing Case Study

Mayfield Dental Social Media Overhaul: 60% Brand Boost & More Local Patient Leads

Project Overview
Mayfield Dental Clinic, a trusted dental practice serving Brampton and Caledon, Ontario, needed a stronger social media presence to enhance brand visibility, engage with potential patients, and drive more appointment bookings.

Before working with Dental Marketing Experts, the clinic struggled with:

  • Poor branding consistency across Facebook, Instagram, and Google My Business.
  • Low engagement and irregular posting, making the practice look inactive.
  • Lack of lead generation—posts weren’t optimized to convert social traffic into patient inquiries.
  • No structured content plan to balance educational, promotional, and engagement-driven content.

To solve these challenges, our team executed a high-impact social media marketing strategy, improving branding, content marketing, and local patient engagement to drive practice growth.

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The Challenge: Struggling with Low Engagement, Inconsistent Branding & Missed Patient Leads

Before partnering with Dental Marketing Experts, Mayfield Dental Clinic faced multiple roadblocks in its social media marketing efforts, limiting its ability to attract and convert local patients online. Here are the key challenges:

Inconsistent Branding Across Platforms

Social media pages lacked uniformity in logos, colors, and messaging, creating brand confusion and reducing trust.

No Social Media Strategy

Irregular and random posting led to minimal engagement. Without a clear posting schedule or content plan, social media efforts were random, reactive, and lacked consistency

Missed Lead Generation Opportunities

No targeted social media ads, patient promotions, or strategic CTAs to convert social followers into booked appointments.

Low Patient Engagement & Visibility

Posts were infrequent and unstructured, leading to low likes, shares, and patient inquiries.

No Patient Review Integration

Mayfield Dental had over 140+ Google reviews, yet they weren’t leveraged on social media to build credibility and trust with potential patients.

Over-Promotion Without Education

Too many sales-driven posts with no focus on patient education.

The Solution: A Strategic Social Media Overhaul That Transformed Patient Engagement & Lead Generation

Mayfield Dental faced low engagement, inconsistent branding, and missed patient acquisition opportunities due to an unstructured social media strategy. Dental Marketing Experts implemented a comprehensive social media overhaul, focusing on branding, content strategy, audience engagement, and paid advertising to turn their platforms into a patient-attracting powerhouse

  • Social Media Profile Optimization & Branding

    • Updated and optimized social media profiles across Facebook, Instagram, LinkedIn & Google My Business with consistent branding.
    • Designed custom banners, bios, and service descriptions to create a professional and inviting look.
    • Implemented strong CTAs (Call-to-Actions) to encourage patient inquiries & appointments.

  • Social Media Content Strategy & Posting Schedule

    • Created a structured content calendar to ensure a balanced mix of:
    • Educational content (oral hygiene tips, dental procedures, and FAQs).
    • Promotional posts (limited-time offers, new patient specials).
    • Engagement-driven content (polls, patient testimonials, and behind-the-scenes).
    • Scheduled and automated 4-5 high-quality posts per week across all platforms.

  • Custom-Branded Graphics & Video Content

    • Designed 35 custom social media post templates with consistent branding (logo, contact info, CTA).
    • Created video content featuring:
    • Patient testimonials.
    • Behind-the-scenes clips from the clinic.
    • Educational explainer videos (e.g., "How to maintain oral hygiene").

  • Running Targeted Social Media Ads for New Patient Leads

    • Created highly targeted Facebook & Instagram Ads to attract local patients searching for dental services.
    • Implemented lead form ads for direct appointment inquiries.
    • Ran retargeting ads to engage past visitors & potential patients.

  • Social Proof & Google Reviews Integration

    • Designed testimonial graphics featuring patient reviews.
    • Created automated Google Review posts to showcase positive patient experiences.
    • Encouraged new patients to leave video testimonials for social credibility.

  • Performance Tracking & Analytics Strategy

    • Set up Facebook Pixel & Google Analytics tracking for audience insights.
    • Monitored engagement trends to adjust future content strategies.
    • Provided monthly performance reports to track ad spend ROI & content success.

The Results – Strong Growth Within 3 Months!

Mayfield Dental Clinic saw significant improvements in engagement, visibility, and lead generation.

Increase in local brand sentiment & patient engagement.
0 %
Boost in Google Review interactions & social proof credibility.
0 %
Increase in appointment bookings via social media.
0 %
Growth in website traffic from social media referrals.
0 %
Weekly Posting Schedule Maintained for consistent audience reach.
-5X

Before: Why Mayfield Dental Needed a Complete Social Media Marketing Overhaul

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  • Inconsistent Branding – Different logos, colors, and messaging across platforms confused potential patients.
  • Irregular Posting – Social media pages were inactive or lacked a structured posting schedule.
  • Low Engagement – Minimal likes, shares, and comments due to unengaging content.
  • No Content Strategy – Posts lacked direction, with no mix of patient education, promotions, or engagement-driven content.
  • No Google Review Integration – Patient testimonials weren’t leveraged on social platforms to build credibility.
  • No Video Content – Missing out on patient testimonial videos, behind-the-scenes, and educational clips.
  • No Social Media Ads – No strategy in place to attract new patients through Facebook & Instagram Ads.
  • No Hashtag or Keyword Optimization – Limited reach due to a lack of targeted hashtags and strategic keyword use.

After: A High-Performing Social Media Strategy That Drives Patient Growth

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  • Consistent Branding Across Platforms – Unified logos, color schemes & messaging.
  • Structured Daily Posting Schedule – 4-5 engaging posts per week.
  • Diverse Content Strategy – Educational, promotional & engagement-driven posts.
  • Custom Social Media Graphics – Branded post templates for a professional look.
  • Google Reviews & Patient Testimonials Integrated – Boosting social proof & trust.
  • Video Content Strategy – Regularly posted patient testimonials & educational clips.
  • Targeted Facebook & Instagram Ads – Reaching local high-intent patients.
  • Hashtag & Keyword Optimization – Improved discoverability through SEO-driven posts.

Conclusion & Next Steps

With Dental Marketing Experts, Mayfield Dental now has a powerful social media marketing strategy that:

  • Attracts more patients through engaging content & targeted ads.
  • Boosts online visibility with optimized branding & SEO-driven posts.
  • Strengthens patient trust with Google Review integration & video testimonials.
  • This case study proves: A modern, conversion-focused social media strategy = More patients & appointments!
  • Does your dental practice need a social media transformation?
  • Let’s build a patient-generating online presence for your practice!
Request 15-minute Free Consultation
Download Full Case Study

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