Bounce rate indicates the effectiveness of a website in encouraging visitors to stay on their site.

This happens if your ad doesn’t match your landing page content. Basically, someone came to your site, didn’t find what they wanted, and left before seeing any other page.

A good bounce rate is generally below 60%.

It’s not really about the amount. In AdWords, quality trumps quantity. Also, there are ways to effectively filter traffic with match types or negative keywords.

For example, when you add “free” as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term “free.” Similarly, with match types, I may only have one keyword that could trigger 10 different search terms instead of adding them one by one.

CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.

Other advertising models include:

• Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
• Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)

There are three basic types of Google Ads:

• Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
• Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
• Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content

Learn about additional advanced campaign types, including Shopping campaigns, App Campaigns and more

Your Google Ads cost is determined by your budget settings. Google Ads gives you complete control over your budget. You are only charged when users interact with your ad, like clicking to visit your website or to call your business. The cost of a click or call can vary based on a few factors.

Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.

1. You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
2. Next you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, counties or entire countries.
3. Finally, you’ll craft your ad and set your monthly budget cap.

Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.

Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customise their budgets and targeting, and start or stop their ads at any time.

Yes. Our experts will discuss with you what we feel to be the best PPC strategy when it comes both to keywords to target and to the audience who will see your PPC Canada ads. The ability to target certain segments is quite robust and our team knows how to use this to the greatest advantage.Often when those who don’t have deep experience with Google Ads Canada and pay per click Canada advertising try to run them on their own can end up in failed campaigns. It’s one of the big benefits of having certified, experienced professionals on the job.

As soon as an AdWords account is live, data (like clicks, cost per click, and impressions) can start collecting within a few hours. However, it takes time to gather enough statistically significant data to analyze patterns and trends to make optimizations to AdWords accounts. Achieving business goals with AdWords can range from a few days to twelve months. When an AdWords account goes live, our Mad Fish team closely monitors performance and makes small changes to improve metrics.

A few things we keep our eye on are:

1. Searches that trigger ads
2. Number of ads clicks
3. Ad rank
4. Budget spending patterns
5. Number of conversions
6. Day and time of conversions

Good to know: We use Google AdWords, Google Analytics and other digital platforms to measure, calculate, and compare performance.

While these are just a handful of questions we’ve answered in the past, they continue to change as digital marketing evolves. Google AdWords continues to add cool new features, make changes to their interface, and offer new products and updates. There are always new questions to ask and, of course, new things to learn.

Unfortunately, no agency or consultant can ever guarantee a #1 rank. This is because there are many uncontrollable external factors that cause rankings to go up and down. Some factors include:

• Seasonality
• Competitors in AdWords
• Google algorithm updates
• Quality score

The best AdWords specialists are always prepared to change or pivot strategies to keep their clients at the top. This means constant vigilance when it comes to monitoring campaigns – whether it’s modifying keywords, creating new ad groups, or more. Having a team who understands Google’s algorithm updates, has experience reacting to an ever-changing digital environment, and can dive deeply into troubleshooting will help improve your ad’s rank in search engines.

This is a tough question, but the answer comes down to how fast you need to see results and what you want those results to be.

If your goal is to improve your website’s credibility and relevance and expand your online presence organically in order to reach new customers, choose SEO.

If your goal is to increase traffic to your website immediately, choose AdWords.

SEO (Search Engine Optimization) is the overall strategy to improve the organic rank of your website in search results.  This can be done by “technical on-page SEO” and by writing relevant content for potential customers, also known as inbound marketing. By creating thoughtful, keyword rich content, visual assets, and more, Google’s “bots” will “learn more” about your website. They will crawl the site, note each page, index them, and serve relevant results to those searching for information.

Good to know: SEO takes time, experience, research, knowledge and a strong team in order to see results. If your business has many competitors, ranking #1 from SEO may be a challenging goal.

AdWords immediately increases website traffic because you are paying for your ads to appear on Google search engines. What is great about AdWords is that it introduces your products or services to new people actively searching for them. This strategy is recommended if your website isn’t appearing on the first page of Google search results. Google AdWords helps millions of business reach new customers, and increase brand awareness, traffic and sales or leads.

We consistently do A/B tests to learn what ads, bidding strategies, landing pages or keywords bring in the most qualified leads.

This is the most efficient and cost-effective way to discover what works, and what doesn’t. The idea is simple, take two different ads, show them to the same audience, and see which one performs better.

The data from the A/B test is captured in both Google AdWords and Google Analytics. Our analysis of the resultant data allows us to determine the next optimization steps in order to capture the most qualified leads for our clients.

Why we love testing: A/B testing is the fastest way to discover insights on your audience, your messaging, and sales cycle.