Dental Marketing Experts — Website Privacy Policy

1. Information We Collect

We may collect the following types of personal information:

Personal Identification Information:

• Full name, business or practice name, email address, and phone number
• Mailing address (for clients under contract)

Website & Communication Information:

• Information submitted through our website contact and strategy call request forms
• Email, phone, and text message communication records
• Call recordings (with notice), where applicable

Client Business Information:

• Marketing account access details (Google Business Profile, Google Ads, social media platforms) provided to us to deliver services
• Website analytics, advertising performance, and campaign data

Information Processed on Behalf of Our Clients:

• As part of delivering marketing automation services, such as chatbots, missed-call text-back, review requests, and CRM integrations, we may process contact information belonging to our dental practice clients’ own patients (for example, a name and phone number captured through an automated review request). We process this information solely to deliver the contracted service on our client’s behalf; the dental practice remains the responsible party for its own patients’ personal and health information under applicable provincial privacy laws.

Financial Information:

• Billing and payment information for our services

Technical Information:

• IP address, browser type, device information, and browsing behaviour, collected automatically through cookies and analytics tools

2. How We Use Your Information

We collect and use your personal information for the following purposes:

• To respond to inquiries and provide the services you’ve requested
• To deliver, manage, and report on marketing campaigns
• To schedule and manage strategy calls and consultations
• To send updates, appointment reminders, or marketing communications, in accordance with Canada’s Anti-Spam Legislation (CASL)
• To process billing and payment for our services
• To comply with legal and regulatory obligations
• To improve the quality of our website and services

We will not use your personal information for any purpose other than those listed above without your consent.

3. How We Share Your Information

Dental Marketing Experts does not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

• With service providers — Hosting, email, SMS, and CRM platforms that help us operate our business and deliver client services, bound by confidentiality obligations
• With advertising platforms — Such as Google and Meta, to manage and measure advertising campaigns on behalf of our clients
• With legal and regulatory authorities — When required by law, court order, or regulatory requirement
• Information processed on behalf of clients — Is used only to deliver the contracted service and is not used for our own independent marketing purposes

4. How We Protect Your Information

We take the security of your personal information seriously. We implement appropriate physical, administrative, and technical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction, including:

• Secure electronic record storage systems
• Password-protected computer systems and access controls
• Restricted access to client and patient data on a need-to-know basis
• Staff training on privacy and confidentiality obligations

5. Retention of Your Information

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected and to comply with applicable legal, tax, and regulatory requirements. Business and financial records are generally retained in accordance with Canada Revenue Agency requirements. Marketing consent records are retained as required under CASL. Information processed on behalf of dental practice clients is retained only as long as needed to deliver the contracted service, or as directed by that client.

6. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request corrections to inaccurate or incomplete information
• Withdraw consent to marketing communications at any time (every email and SMS includes an unsubscribe option)
• Request information about how your personal data is used and disclosed
• File a complaint if you believe your privacy rights have been violated

To exercise any of these rights, please contact us directly using the information below.

7. Cookies & Website Information

Our website uses cookies and similar technologies, including Google Analytics and Google Ads tracking, to improve your browsing experience and measure marketing performance. This information helps us understand how visitors use our site and is not used to identify you personally beyond what’s needed for these purposes.

You may disable cookies through your browser settings at any time. Please note that disabling cookies may affect the functionality of certain features on our website.

8. Third-Party Links

Our website may contain links to third-party websites. Dental Marketing Experts is not responsible for the privacy practices or content of any third-party websites. We encourage you to review the privacy policies of any external sites you visit.

9. Changes to This Privacy Policy

Dental Marketing Experts reserves the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we protect your information.

Last Updated: August, 2026

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:

Dental Marketing Experts
Address: 2051 Williams Pkwy, Units 3 & 4, Brampton, ON
Phone: (844) 797-3900
Email: info@dentalmarketingcanada.ca

Office Hours:
Monday – Friday: 9:00 AM – 5:00 PM
Saturday: 9:00 AM – 2:00 PM
Sunday: Closed

This Privacy Policy is governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, including the Personal Information Protection and Electronic Documents Act (PIPEDA).